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If You Get Stuck….

We have all been there, you feel stuck in a rut.  You want things to change but they don’t, so what do you do?…

My suggestion is take yourself out of the situation, you need to see the wood for the trees.  Ask yourself what it is that you are trying to achieve?  I am going to use business as the example here (opposed to personal life).  Look at what differentiates you from your competitors?  Do you have a strategy, or even something less formal, a plan, a roadmap of how you are going to get from A to C?

Take things back to basics, work out what is going in your favour, then take stock of where you are.  How successful have you been, what has worked well & what has equally not worked well?  Do you need to change direction completely?  These are all very thought provoking questions.  I think one of the worst things we can do is lie to ourselves & pretend things are going to be fine, when you know within your heart the reality is going to come crushing down.

Not everyone can be a filthy rich Entrepreneur, some of us like to keep the business small.  There is absolutely nothing wrong with this, keep it small & keep it real.  What we need to work on constantly is our reputation, as reputations cannot be bought or created, they are earned.  Always be truthful with people, be straight & very clear about what you can do & what you cannot do.  People respect honesty, even if the answer isn’t what they want to hear.

If someone is stuck & they want me to help them come up with a solution regarding social media, I ask them what their overall goals are for the business?  I then drill down into what makes their business successful & try to replicate this on-line.  You need to talk to your on-line audience or consumers & ask them what they want from you.  So, you need to find out where they hang out & that will help you on the first step of getting out of the rut you find yourself in.  You can only move forward with confidence when you have information that you can use for your business’ benefit.

The key is to measure the effectiveness of any activity that you put in, it’s almost like measuring the return on your energy!  What you don’t want to do, is run around like a busy fool, thinking if you keep moving, all will be well.  That’s not going to happen!  You need to inject energy & activity then stop, reflect on your actions, monitor the response whether it’s online or in your work premises & use that information to intelligently help you move forward.

Business & people are constantly evolving, so why on earth would you think that because you have a strategy thought out, that it will go to plan.  When I think back to when I worked in recruitment, I honestly don’t see how people were expected to make 2 & 5 year strategies.  Yes, I do 100% agree with having goals & objectives but determining what the future holds, nobody can do that!

My point is that if you feel stuck, admit it.  Nobody is going to hit you over the head, rally the troops round, take stock & intelligently plan the next few steps.  Then, you will see the best way forward.  It takes a strong person to speak up & say they dont have all the answers.

If you would like to arrange a business coaching session, please make contact with me.  Coaching can be a very practical solution for any SME or Entrepreneur.

Originally posted 2012-09-19 14:35:46. Republished by Blog Post Promoter

Contact Approach The Coach

Based in Kilmarnock, Ayrshire, Scotland

Mobile: +44 (0)7739 345 803

Company Registered Number in Scotland: SC 392256.

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