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Setting up in business?

Business Website

If you are setting up in business one thing you will definitely need is a Website.  I can build you a WordPress website for an affordable cost, the website must have white hat SEO coding and be easy to navigate along with having a structure that Google is able to read.  Over the years I have seen websites that have been built but no page titles are set, focus is not on the keywords and the website is passed over for other companies who pay a fortune on Google AdWords.

Websites don’t need to be 20 pages + they can be 3 or 4 pages and then added to as the business grows.  A person’s first impression of your company will be when they visit a website and browse the information.  Think about some of the large company websites – House of Fraser, Not On The High Street, Amazon etc, we are all used to the way they are laid out and information presented.  That is what anyone should aim for with their site, consistently well presented products or information that can be relied upon to be safe to browse and if purchasing anything, that it will be delivered within agreed timescale.

Ecommerce

If you are selling retail goods, your website must have a safe payment gateway i.e. Worldpay or Swipe with PayPal options.  People feel safe buying on the web if they see there is some payment protection.  I have done a few eCommerce sites and if you are not paying in Google AdWords to promote the site, you will need to be doing a LOT of social media marketing to generate the interest to convert into sales to cover costs and overheads.  You need a very good marketing campaign to target your potential customers and for them to have a need for what you are selling.

Make Contact

If you are interested in either learning WordPress or how to use the Social Media Marketing tools, please make contact.  If you have a website that needs built, we can quote for that also.  Louise Wightman lives in Ayrshire and keeps costs reasonable to attract and keep clients in the UK.  Please email or visit the website for more information www.approachthecoach.co.uk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Contact Approach The Coach

Based in Kilmarnock, Ayrshire, Scotland

Mobile: +44 (0)7739 345 803
Email: louise@approachthecoach.co.uk

Company Registered Number in Scotland: SC 392256.

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